Noel Bazaar is a major annual Christmas shopping event in the Philippines, known as a festive extravaganza for unique gifts, food, and crafts, but its core purpose is supporting charitable causes, primarily through beneficiaries like theGMA Kapuso Foundation, making it "shopping with a heart" that funds community projects like school supplies for children. It's a tradition for Filipino families, featuring local brands, celebrity appearances, and holiday activities, celebrating 25 years in 2025.